However, since most customers are not looking for multi-page search results, to attract qualified traffic to the site requires a high organic rating, preferably on the first three positions. Understanding how search engines evaluate sites and apply non-technical SEO strategies leads to increased traffic from qualified clients. Just as physical location is important for fixed companies, ranking in search engines is necessary to increase traffic to the site. For example, entering the keywords “Search Engine Optimization” in the Google search engine will give you a list of sites that offer information or services related to search engine optimization. This authority will not only increase traffic to the site, but also ultimately increase the search engine’s position. Making better web texts, which focus on how the product meets the needs of customers, will help you improve your position in search engines. Providing relevant and interactive content, which is requested by customers, the site will become more popular and the rating will grow in time. Analyze the web content and rank sites that are likely to match the keywords used by the client to find information. Increasing customer confidence, as in the paper industry, is important to increase sales and search engine rankings. Overall, the company has more control over direct or referral traffic than search engine traffic. Any strategy that tries to increase these five criteria will improve your position in the search engine. Doubtful tactics, such as providing pages with long lists of keywords and little useful content, will result in fines for search engines. Despite the promises of some SEO companies, the achievement of high ratings in search engines will not happen overnight.