In general, there are four basic types of business communication: bottom-up, top-down, lateral, and external. Because each type of business communication accomplishes a unique set of goals, most companies use multiple communication strategies within their organization. Business grammar makes it much easier to use the different types of business communication within your organization. But despite its importance, 57% of U.S. companies surveyed do not have internal communication specialists, and 60% of professionals say they do not measure the results of their internal communication. What it is: External communication communicates information from inside the company to the outside world, such as potential customers, investors, suppliers, partners, sponsors, legislators, government agencies, media, consultants, or the general public. Grammarly Business is a digital communications assistant that supports and enhances internal and external company communications in accordance with your company’s style guide standards. What it is: bottom-up business communication goes from the direct subordinate to the executive and from the executive to the manager or owner. Undoubtedly, successful business communication is critical to a company’s ability to compete in today’s competitive marketplace. Now that you know the proper terminology and use cases for business communications, you can better develop a sustainable communication strategy and train your employees in best practices. To expand this knowledge, executives must fully understand the four basic types of business communication. Internal business communication is critical to a company’s success. What it is: Top-down corporate communication is directed from management to direct employees. What it is: Top-down corporate communication: Lateral communication moves between departments and employees or fellow managers within the organization.