Many blogs prefer not to publish the content of visitors’ posts, as they believe that the average quality of messages received does not justify the time required to manage the entire process. If you are a young company that wants to grow through content marketing, then keyword research and audience analysis is the foundation upon which you can build your work. Creating UGC is good, but it’s not worth spending 20 hours on a job that solves a problem that has exactly three people. If you plan to create consistent content, it is useful to know what problems, big and small, your target audience regularly faces. On the other hand, the frequency of publication may not directly affect your evaluation, but there are many other reasons why you want to be relevant to the process of creating and publishing your content. These types of content are more likely to slow down and increase the average production time, which means they need to be planned in advance. Dario Supan is a content strategy specialist and writer at Point Visible, a marketing agency that offers personalized contact and link creation services. Let’s also assume that you decided to create two different sets of content for each person at each stage of the funnel. If you regularly spend bad content to make Google prefer you to other areas, you’re probably wasting time. Unfortunately, most of this content is spam, which is only used to create links, to promote things we don’t need, and to promote a calendar that doesn’t care about facts. If all this is part of a big promotion effort, your customers will be satisfied and the end result will be very satisfactory. However, most marketers who want to consistently manage content are those who want to develop their content marketing business. At some point, you may want to increase the production of your content or simply do not have the resources to create consistent content yourself.