How does the research industry pay to survive the Coronavirus storm? Luke Richards spoke with Adthena’s vice president of marketing about C-level executive issues and their projects. Over the past few weeks, Adthena, a paid research expert, has provided fascinating insights into the impact of the Coronavirus pandemic on the paid research industry in markets around the world. While our offline lives have been massively disrupted by the coronavirus, the paid research industry is relatively ubiquitous. The paid research industry gives us a fascinating insight into global business interruptions. Daily news and knowledge about research marketing, SEO and paid research. I spoke with Ashley Fletcher, VP of Marketing at Adthena, about the questions C-level executives ask, their short and long-term plans, and what “she” sees in the data. An expert opinion on the impact of the current global scenario on users and advice on how companies can adapt their research strategy in these difficult times. Here in the UK and US we may still be at the beginning of this global event, but while many companies are forced to make rapid changes in the short term, some are already making plans with their priorities as soon as the Coronavirus is behind them. Retailers can expect business and consumer habits to change completely, but at least the value of research and data will remain critical. Matt Moore of Impact discusses the choices that affiliate managers and partners can make today to ensure they can maintain their channel and not only maintain this new world order, but also flourish, perhaps building on the successes that these Google measures will bring to the advertising industry. We also see Amazons shifting priorities from paid advertising to mainstream products, creating new gaps. Paid search is a fantastic window into all of this. It means that other companies like Best Buy could collect clicks for things Amazon had a monopoly on, such as TVs, handsets and mobile phones. Digital First brands like Amazon, Catch and Hello Fresh jumped into the holes that were created when the old supermarkets quickly reached their food delivery capacity.