In 2019, email marketing focused on the mobile and interactive marketing approach, event-based email marketing, personalized email marketing, an automated email marketing system and many other trends. For experienced marketers, it is essential to think carefully about the scenario and develop an email marketing strategy that is permeated with all the above tips and will be very successful with a successful email marketing approach in 2020. In this blogpost we will discuss the email marketing landscape from 2019 and the way forward for email marketing professionals as we enter 2020. In short, the email marketing scenario in 2020 will be very similar, but an advantage over what was the volatile year 2019. Your company’s website really needs to be the best friend with mobile support if you want your email marketing campaigns to be the most successful. It’s fair to say that these trends have become even stronger in the New Year and will undoubtedly find their place in the 2020 guidelines for successful email marketing campaigns. It cannot be overemphasized that the automation of email marketing will be a priority in 2020 as it is in 2019. The email marketing scenario for 2019 and the path marketing professionals will take in 2020 One of the best reasons why email marketing is an important part of product marketing is the fact that for every dollar spent on email, the return on investment in terms of following up conversions is significant. The success recipe for email marketers is a combination of social media marketing and email marketing. Email marketing has always been an excellent platform to collect data about users and better understand their behavior. CTAs will become more and more urgent in the mobile email marketing game, but they will also become more subtle. Mobile email marketing for businesses starts with a mobile-friendly website.