What do I mean when I say copy the structure of an existing page and improve it? If you want to occupy a place in the section presented for the keyword “best brands of cat food” and if the one that already has a list of 20 at the moment, you must create a list of 25 that has exactly the same format as the current one. While some big companies like Forbes have asked if Google was stealing traffic with the highlighted fragment, content creators like me have found it easy to get more traffic through the ability to place small pages in a highlighted fragment. In our experience, Google only displays a numeric list in the extract in question when the keyword tells Google that the search engine is looking for a list. Understanding the type and purpose of the correct keywords will do more than half the work for you when it comes to placing your website in the presented extract with zero links. Now click on “Organic Search”, select advanced positions and filters – Include > Search Functions > Featured Extract. This only works for keywords that do not yet have an alphabetical ranking on Google. Note: This method is very unlikely to help you beat an existing extract unless you are also in the top ten of this keyword. This article will give you a brief idea of how to place a page in the extract presented by Google – without creating links to that page. Once you’ve finished the type of extract you’re interested in, it’s time to deepen your keyword search to find the keywords that match your blog and meet the requirements for the type of extract you’re looking for. Some selected fragments, also known as the “zero position” on Google, have recently received their share of glory and responsibility. This will give you a huge list of keywords that are currently listed as excerpts from the offer. As you can imagine, finding the right keyword is half the battle to win when it comes to placing in the submitted extracts. Let’s say I have a pet blog for the purposes of this article and am interested in classifying several fragments into headlines. However, you won’t win the battle by releasing an existing excerpt from the game. You will almost always have a better chance of placing a highlighted extract according to this strategy.