Now that consumers are looking for information on how companies cope with the limitations of VIDOC-19, evaluate purchase options, prepare for work and distance learning and do their best to keep themselves informed and entertained, research is more important than ever. If high-quality content – well-documented, properly cited, optimized and original – continues to be published regularly, it is far more likely to be presented to motivated researchers, even with “noisy” research results. Now that the demand for consumer media from COVID-19 is so great, it is time to fill the gaps in your client’s journey with quality content. The content you create, optimize and publish today will serve your brand in the future and can adapt to changing business challenges as economies recover. There is no need to add content related to VIDEO but you can rest assured that all statistics, information, recommendations, media and support calls are up to date. The essence of this change is to find and optimize content that gives you the best search results. Research is important not only for discoveries, but also as a channel to provide the best real-time insight into consumer behavior in response to the pandemic. In addition, there may be resources available to support your brand with thought leadership content that can be shared and promoted around the world. You can discover the sensitivity, motivation and intentions that will help you not only optimize the content, but also make the best business decisions at all levels. Whether it’s a local store or a global franchise, your customers are already using the search function. According to a BrightEdge Channel Share study, 53% of all web traffic comes from organic search. SEO is at the forefront and center of digital marketing strategies related to channels such as payment, local, mobile, video, email and vertical channels such as Amazon and e-commerce.