A SEO as optimizing corporate websites with keywords such as “close to home” or other location-based terms that help you stand out among customers in your area, or adding a website to Google My Business and various local listings. Verifying the content of a website is probably the most important step in the whole process, as Google focuses primarily on evaluating the value and relevance of the information, rather than the expertise of the SEO professionals. Even if you are in the local rankings but your site is not well optimized, you will first lose a lot of traffic and will be really vulnerable to the update of the ranking of any search engine. Reviewing a website for a local business is only difficult if you do it for the first time. A great local SEO campaign starts with a complete website review. Another important reason why a website audit is necessary is that you cannot make a “diagnosis” without carefully examining the “problems”. Typically, website owners who do not follow simple local SEO tips do not work with the most specific and easy-to-implement audience. They analyze all aspects of their website and report important details such as broken links, errors, indexing problems, loading speed, etc. The links help Google crawlers to explore the websites and at the same time actively influence the ranking of your client’s website. Whether you work with small businesses or multi-national online agencies, how you measure and evaluate initial SEO requirements and website performance will determine your overall results. In addition, a proper link structure adds value to website users by allowing them to explore all relevant topics of interest. Competitive Analysis: The first step in testing a website is competitive analysis. According to official data from Statista, 52.2% of all global website traffic will be generated by mobile phones in 2018, compared to 50.3% last year.