Companies affected by the crisis should try to spend money on strong channels such as research, social networks and email. Advertising costs are falling on all channels. Companies that want to succeed in advertising in the current crisis should focus on popular media because that is where customers spend their time. Media consumption has increased dramatically worldwide: 36% of users say they see more information, 27% watch more programs, 21% spend more time on social networks, 18% play games and so on. The marketer’s forecast shows similar results, global advertising spending has dropped by $20 billion since the beginning of the year, and marketers are expected to focus their spending on PPC and email. According to advertising experts, advertising spending on all channels is expected to fall to 50%. While total advertising spending is being cut, some channels are more promising than others, and this is what we should focus on. The impact is huge and there is still a lot to do. So, let’s look at the advertising costs and options available to advertisers in the coming months. The cost of digital media is about 40%, while the best estimates are for social media and paid research, which have fallen by 33% and 30% respectively. Many countries are in a state of complete stagnation and the impact is felt everywhere, including in terms of overall advertising spending. This 10% drop in revenue has a huge impact on US advertising spending. Most technology buyers also expect to spend more if they try to adjust to new measures and work from a distance. All channels are expected to reduce advertising costs by 50%. It is estimated that the world economy will suffer losses of $2.7 trillion. The biggest impact is expected in the services sector, where public services such as hotels and restaurants are closing down completely. A brief overview of advertising spending and opportunities for advertisers in the coming months.