Finally, you must ensure that only one XML file remains active on the old site and contains all obsolete URLs. While the appearance of a website is important, the first and most important thing is to understand how you will explain the changes you will make in Google. Fortunately, your neighborhood SEO knows the different ways to encourage Google to remove your old page from the index as it moves to your new site. Therefore, you should make sure you’re ready to start following the new website, ideally without losing your old data. So you’ve done all the mapping and configured the way you enter Google on your new website. Ideally you use the same tracking code analysis for the migration site, so that the old metrics can be directly compared with the new numbers as soon as they are produced. Your traffic loss is a product of search engines and users who don’t recognize your new website – temporarily. So turn on the new website, and congratulations – you just lost 20% of your traffic. So you have planned all your new pages, and your new website is created. By adding the different measurements and views of each tool, you can create a detailed portrait of how your website behaves and how it is interpreted by search engines and users. Of course, you can know how much traffic your advertising campaigns – and even your website in general – need, but you need to know more than that to be successful. Curiosity: 301 redirects don’t prevent Google from indexing your pages, so if you leave them there, you’ll only have a few bad rankings and a few confused users.