The detailed guide unravels call tracking technology and explores how call tracking tools can help marketers link digital campaign data to incoming calls from customers. Calls the AI signal to measure and assign online conversions, filter data from its own phone calls, and free up valuable time for marketers who no longer have to listen to every call. This data can help discover the platforms, publishers, keywords and channels that attract key customers to make calls and help marketers develop a stronger media allocation strategy. Note that Invoca does not store call data and complies with the HIPAAA and PCI standards, an important distinction for suppliers in terms of confidentiality. Call tracking is a powerful way for marketers to understand exactly where calls come from, with a granularity that can extend to the keywords of the most robust tools. More sophisticated call tracking systems, such as Invoca, aim to fill this gap while automating a number of post-call marketing actions. When the tracking number is called, the platform can also forward the call to the right person or call center based on the marketing content they see, thus reducing the waiting time for forwarding a call. The tag also contains various references, such as utm source, support, paid keywords and Google click ID – this is what makes it possible for Invokes to link user data to phone calls. Once all available data is united, the Invoke technology determines the value of the call by analyzing the voice calls in the calls. Linking the call data to the campaign data can also be useful in other ways. Prior to training, AI uses predictive models that are “pre-trained” in the industry with thousands of hours of call data. The end result – and the main benefit – of implementing an advanced call tracking tool is to obtain valuable information about the performance and mapping of the campaign.