On the other hand, let’s say a fully committed griefer, someone who values nothing in the game and whose only goal is to make other people’s lives miserable – to achieve this goal “he” likes to “throw” large amounts of time and money at cultivating “disposable” characters to use as disposable “weapons”, while pushing the limits of what the ROC define as acceptable behavior to avoid permaban. On the one hand, something like Goonswarm, a large group that communicates, organizes, and cooperates outside of game channels to dominate the economic game through economies of scale and all the usual tricks in an unregulated economy-monopoly, spying, selling below cost, etc. – and, on the other hand, a large group of people who cannot get their hands on the game. This is what the word “social” is based on, and this is why it is so sad that the word “social” is reduced to meaningless clicks or fuzzy patterns on a social networking site. In both cases, we are talking about people who want to destroy your systems and players, and against whom you have no coercive force. As you can see, I currently write one article a week, which will probably change as more people write about what we do and we get closer and closer to revealing what we do. This creates an online world that doesn’t alienate you or make you feel insignificant or unnecessary. The diversity of people and games makes for a stronger, more cohesive community, in every sense of the word. My hope is that by playing in a world like this, players will realize how interconnected everything is. I wrote for the Playable Worlds website about social game design. I don’t know who, what, or where it should be done, but the Star Wars Galaxies universe needs to be revitalized. After all, good social design is good social design. We need a world where we can invest and rebuild. A world where you can pursue your dreams. This is good for us as a company. The views expressed here are my own and not necessarily endorsed by any previous or current employer. More importantly, it is better for the players.