Engine Watch – The many applications of AI in e-commerce

The many applications of AI in e-commerce allow companies to increase their profits by streamlining and automating decision making, from website design to customer service. With larger product directories and more information, AI language wizards allow customers to use natural language to reduce or eliminate manual effort, making it easier to complete tasks. By integrating deep learning and artificial intelligence into security solutions, e-commerce platforms help prevent common network vulnerabilities and spam and secure customer data. Adding AI capabilities to an e-commerce store’s inventory campaign helps avoid overstocking, reduce inventory, and free up space. AI has the potential to improve the accessibility of e-commerce sites and to provide users with language wizards. E-commerce giants such as Amazon already allow users to search for the best deals and buy online using voice assistants. AI has the power to improve the performance of e-commerce sites, and forward-thinking retailers are using this technology with great success. When a buyer opens an account on an e-commerce portal, every browsing session and every transaction generates data. AI helps online businesses recognize patterns in unstructured data sets and enables them to provide a personalized experience. The experience of browsing and product selection leads a buyer to return to an e-commerce platform to learn more. The greatest responsibility of e-commerce stores is the security of customer data. AI-based product recommendations can increase e-commerce revenues by up to 16%. Powerful website developers like Wix offer AI-based design support that allows you to create stores in as little as 30 minutes. Similarly, AI can also help refine sales forecasts for any e-commerce business.