A new report by e-commerce design expert Xigen showed that British consumers feel misled by the so-called dark brands of UX design. The digital world is flooded with dark patterns, and using this tactic has long been commonplace for many brands. Consumers will encounter a number of vague rules on a daily basis, such as fraud, price dodging and hidden advertising, but the report showed which tactics the consumer finds the most unpleasant. It is clear that brands are entering a particularly dangerous zone by introducing obscure motives, as this can have harmful effects. Brands will use these dark motives to make sure that they transform sales and keep customers exactly where they want them to be. How does the paid research industry handle the storm of coronavirus? Luke Richards spoke to Adthena‘s vice president of marketing about the questions that C-level managers ask and their plans. Like the brands themselves, consumers have only one goal: to go to the site, find what they want, buy and go. Xigen is a UK eCommerce and Digital Marketing agency specialising indeveloping testing, marketing and supporting high quality eCommerce websites. These vague agreements impact on brand reputation and customer loyalty in different ways. Daily news and knowledge about search engine marketing, search engine optimization and paid search.