Wow, Jeff’s “Gametek segments have always been my favorite on the Cube Tower podcast, great to have him on another gaming podcast! I loved being introduced to various game theory concepts through his segments. In this episode, I discuss with my guest expert how designers can – or can’t – incorporate loss aversion into their game design. Have you ever had to sacrifice something in a game? Have you ever had to take a step back to take two steps forward without feeling good about yourself? If so, have you experienced loss aversion. Loss aversion refers to the fact that we feel more pain when we lose than when we gain an equivalent amount. Usually game developers want to avoid this feeling, but not always. September 1, 2020 Podcast. Learn how feedback data is handled. Losing is worse than winning is good.