Gammon Ehrhart, PhD Director of the Physiotherapy Program at the University of Washington, St. Louis Due to the VOCID 19 pandemic, schools and universities closed down and switched to online education, with teachers and students having to adapt to online education. Dan Dale continues the mini-series HET Education Simulation SSD with a presentation by Dr. Scott Fale and introduces a new segment of the HET called “Teach Me Something Tuesday,” where we present a presentation by one of the HET facilitators or a guest of the HET podcast. In this two-part interview, Dr. Martha Blower and Susana Barroso Fernandez of the University of Miami give an overview of their program and what they have learned.
Month: April 2020
Search Engine Watch – Many small businesses have decided
Many small businesses have decided that the only way to stay open and serve customers is to switch to online e-commerce, which many companies will do for the first time. Using this headless trading method or separating the front and back of an e-commerce application, companies can easily combine their social networking marketing and online sales to achieve fast sales and reduce friction losses when browsing and buying. At a time when more and more small businesses are threatened with closure due to uncontrollable circumstances, e-commerce offers a viable alternative that, if implemented quickly and decisively, will enable entrepreneurs to maintain their operations. E-commerce platforms such as BigCommerce have pre-configured features and application integrations to ensure that even the most inexperienced sellers can get their business online quickly and provide the tools to grow their business today and in the years to come. Given the speed at which you need to migrate your store’s functionality to e-commerce, it is important to prioritize the products you will sell online so that your most profitable and sought-after products are available for purchase when you launch your site. Another option for using social networks is to go beyond your marketing efforts and consider using social selling platforms to complement your newly launched online store. Shipping, handling and returns can be a major obstacle for many small businesses in the transition from pure trading to online trading. Social sales capabilities allow businesses to save their customers the time they would spend searching websites to find the items that best fit their needs and desires. Consumers not only use social media to find out where they can continue to shop regularly during that time, but are also particularly inclined to support small businesses. Small businesses can take advantage of this unexpected period to explore new sales opportunities and ways to continue serving their customers, something they might not otherwise be able to do. If you are placing an order yourself, consider using a shipping application such as ShipStation, which automates shipping to retailers of all sizes and offers small businesses discounted rates with USPS, UPS and FedEx. “It may become increasingly difficult to get customers online as more and more companies sign up online at this time. So it’s more important than ever to reach customers where they are”. However, it is essential that businesses communicate widely about business change to ensure that regular customers are aware of the new channel and benefit from the extensive customer base they can now reach. Thankfully, today’s technology enables even the smallest businesses to rapidly expand their online business, reach a larger audience and integrate all the resources needed for a complete and seamless online shopping experience. When evaluating e-commerce platforms, several factors need to be considered, including cross-platform commerce, shipping and fulfillment features, security measures, and compliance capabilities. It may seem necessary to make all products in your store available immediately, but by focusing on the most popular products first, you can start trading online and then start filling orders as you add additional inventory.